Give Your Customer What They Really Want!
Listen, if you’re running a successful small business, I know you know this. However, when it comes to digital marketing, it seems that even the best business owners forget that you have to keep the customers desires at the forefront of everything you do!
Here are some of the most important things that your customer wants when it comes to digital marketing.
Understanding and Empathy
You care about your customers, and you want to help them. Right? Your customers need to know that you understand their problems. And yet, many times when business owners start creating an online presence, they spend much of the space talking about the business while failing to acknowledge how their product of service could benefit the client.
Lead with empathy. The majority of your online communication should be about how you understand the problems facing your client and how your company is the best one to solve those problems.
Efficiency and Clarity
Of course, everything these days is getting faster and more efficient. Which is weird, because we all seem to have less spare time than ever. In any case, your customer needs you to get to the point. When you are creating a website, you need to keep in mind what your customers are coming to your website to do, and them make it very clear and easy for them to accomplish that goal.
I often see clients wanting to tell a long stories about their passion and history on the front page of their sites, while burying their call to action beneath layers of fancy words. It may feel great to you to fully express your businesses purpose and character, but your customer may become frustrated and leave without making a purchase, because they didn’t have time to sort through all of that content.
A Relationship
Once you’ve proven that you empathize with their problems and you respect their time, your customers will want to build a relationship with you. They want to trust you and feel like the know you. While we don’t want to spend all of our time talking about ourselves, we do want to showcase our brand’s personality through the look and feel of our site and social media. We want to succinctly express our passion and drive in a way that invites a customer to dig deeper.
Social media is one of the best platforms to use when you are showcasing your brand’s personality and passion. Use that and be very deliberate about the “conversation” you are having with your customers.
I absolutely love helping small business owners build a meaningful and profitable relationship with their customers online. If you have any questions about how to give your customers what they really want, reach out! I’d love to hash it out with you.
